The added appeal of the author's approach in this work is precisely the way it guides us toward a rigorous understanding of the phenomenon of trust and how, through it, we come to grasp its importance, as well as the factors that contribute to building, destroying, and rebuilding it.

Rafael Echeverria
La empresa emergente: La confianza y los desafíos de la transformación
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About the author
Rafael Echeverria
Rafael Echeverría is an influential Chilean sociologist and doctor of philosophy, recognised for developing the Ontology of Language discourse, a concept he coined in a book of the same name published in 1994. Both his theoretical proposal - which is part of a new interpretation of the human phenomenon1 - and his professional career, position him as a promoter and global reference for the discipline of ontological coaching.
Description
The current driving force of the world's historical transformations is mainly and indisputably given by companies. This factor plunges them into a paradoxical situation in which they have to lead the construction of the future as well as their own transformation. Among the multiple changes associated with this situation, we can highlight a profound modification in the central figure of authority and, more importantly, a radical transformation in the emotional substratum that defined the traditional company, which was based on fear; in the emerging company, fear must be replaced by trust.
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