The added appeal of the author's approach in this work is precisely the way it guides us toward a rigorous understanding of the phenomenon of trust and how, through it, we come to grasp its importance, as well as the factors that contribute to building, destroying, and rebuilding it.

Rafael Echeverria
La empresa emergente: La confianza y los desafíos de la transformación
11,00€
About the author
Rafael Echeverria
Rafael Echeverría is an influential Chilean sociologist and PhD in philosophy, renowned for developing the discourse of the Ontology of Language, a concept he coined in a book of the same name published in 1994. Both his theoretical proposal—which offers a new interpretation of the human phenomenon—and his professional career position him as a global pioneer and reference in the field of ontological coaching.
Description
The current driver of global historical transformations is, primarily and indisputably, companies. This factor places them in a paradoxical situation where they must lead the construction of the future while simultaneously transforming themselves. Among the many changes associated with this situation, a profound shift stands out in the central figure of authority and, more importantly, a radical transformation in the emotional foundation that defined the traditional company, which was based on fear; in the emerging company, fear must be replaced by trust.
Additional info
Other books
