Francisco Cortés | EEC Alumni Protagonist | March 2025
"Coaching is an exercise in humility. To inquire into others, you must first question what you believe you know."
A restless soul, a passionate advocate for human development, and a lifelong learner. His journey began in psychology, but his true evolution came with coaching. From his first experience as a coachee in 2009, Francisco Cortés felt there was something powerful in this discipline, though it took time for him to shape his purpose. Meet our EEC Alumni Featured Highlight of the Month.
Who are you, and how did you arrive at the Escuela Europea de Coaching?
I am a person in constant evolution. My background is in psychology, but I have always been interested in human development. I firmly believe that change begins with awareness. I first connected with the school as a coachee, invited by a friend who was training there in 2009. She invited me to participate in coaching sessions, and that was my first real exposure to both coaching and the school itself. Several years passed before I decided to train formally, as I gradually matured the idea that this was truly what I wanted to do.
What changes have you noticed in your life after completing the Escuela Europea de Coaching programs?
It has been a journey of self-discovery. I learned that the answers are already within us—we just need the right space and guidance to find them. I also discovered that coaching is a service of accompaniment to others. This process allowed me to connect thoughts, emotions, and action—something I had not previously conceptualized in the same way. Moreover, it has been a profoundly humbling experience because, to inquire, you must first have the humility to question what you believe you know.
Fran, what has been your greatest challenge?
To keep learning. Understanding that life is a continuous process of growth and, most importantly, learning to let go of what no longer serves me. Working on detachment has been one of my biggest challenges.
And your greatest achievement?
Connecting with my purpose and giving myself permission to live in alignment with it.
Where do you see yourself in three years?
I want to be a full-time coach. I know it’s not about taking a blind leap, but my goal is to dedicate myself entirely to coaching.
May I ask why?
To accompany leaders and teams in their evolution. I want to create spaces where learning and awareness are protagonists, where emotions and vulnerability are considered strengths and not weaknesses.
Continue listening to the interview in the podcast in Spanish:
What book are you currently reading?
I have several on my bedside table, but one of them is Eckhart Tolle's "The Power of Now", which reminds me of the importance of living in the present.
Which coaching book would you recommend?
Any of Fred Kofman's books, especially "The Conscious Enterprise". They are a very powerful source of learning in the organisational context.
What is your song of the moment?
"Like a bird", by Adrián Quesada and Abraham Alexander. It is a song that talks about the importance of diversity and representation in our society.
Other Testimonials
"I'm not worried about where I'll be in five years. The future is a distraction.
"There's nothing you can do that I can't".
"A good question has the power to open internal doors".