Diana Pueyo | EEC Alumni Protagonist November 2026

Diana Pueyo, an industrial engineer with 25 years of experience in the space sector, has developed her professional career in various European organizations, assuming technical, management, and leadership responsibilities.

Today, she works on the transformation of a multinational company and coaches individuals and teams within and outside her organization. She defines herself as an eternal learner, a creator of collaborative spaces, and passionate about people, communication, and teamwork.

How would you describe yourself?

Multifaceted, creative, I seek to add value, create spaces for collaboration, am a perpetual learner, a trainer, mentor, communicator, and athlete. I have been told that I am a source of positive energy.

I belong to a very large and multicultural family. I am an industrial engineer by training and have been working in the space sector for 25 years. I have worked in various organizations and positions throughout Europe, first with technical responsibilities and later in management.

Currently, I am dedicated to managing change as the responsible for transformation of the multinational group in which I work and of my headquarters.

In addition, I coach people and teams within and outside my organization in various languages. I also try to contribute to improving our world from another angle as a volunteer in various associations.

How did you get into coaching in general? And into EEC in particular?

I received a proposal to take a team coaching training. I had been wanting to develop more skills to continue improving the team I was leading for a while. So I asked Human Resources about that training.

I was offered to do the executive coaching training first. I was interested in coaching; I had already done a coaching process with an executive coach and had read quite a bit about the topic, so I wasn’t very convinced that taking an individual coaching training would bring me much more than what I already knew… And what I really wanted was team coaching!

In addition, they recommended that I take the EEC training because it was one of the best schools. I did some research, asked some people who had already taken the training, and… it was the best training I have ever had.

What is your passion?

I am passionate about many things… Nature, sports (I have my preferences), communication, teamwork…

How do you charge your batteries? What gives you energy?

Learning, doing sports, sleeping, creating, being with the people I love.

What drains your energy and how do you manage it?

Social media drains a lot of energy from me, and at the same time, it also provides me with a lot of energy. The difficulty for me is in managing it. How do I manage it? I still don't manage it the way I would like to. They are the embodiment of the time thieves that Michael Ende spoke about in Momo.

What news would you like to hear?

That people feel less alone; that there are no wars.

Complete the sentence: Through coaching I learned...

Many things, both as a coach and as a coach… And, in fact, I still learn a lot. For example, I learned the importance of being predictable. I am an optimist and tend to over-commit myself. I learned to get out of my autopilot more often, to say yes because I want to do something.

I learned to take the time to consider whether it is realistic to be able to do so, given my current context of availability, time constraints… It is better to say no than to fail at commitment. Or to warn in advance that it will not be possible to fulfill the commitment, rather than failing at the commitment. To express what I need.

Coaching has had a great impact on both my relationships, including my relationship with myself, and my leadership. It has allowed me to hone my tools or given me a wealth of very effective tools that I apply. Additionally, it has given me the power to support other people and teams in the changes they want to make.

Of the coaching distinctions, which one do you choose? For what reason and for whom?

When I talk about one, I choose shared vision and sharing vision, because it is a cornerstone of the success of any great initiative.

When one wants to carry out any project or activity that cannot be done by a single person, where several people have to coordinate, this distinction is a cornerstone of success. I often think about this distinction and apply it. It is valid both when preparing a family dinner and when leading a multimillion-dollar project.

How do we create a shared vision? What is its purpose? How and when do we share our vision? Where are you lacking today in that distinction? Allow the efforts and contributions of each person to add up; it is a source of motivation and meaning. What a great satisfaction!

How and with whom do you currently apply coaching?

I constantly apply coaching tools in a multitude of situations. It’s a toolbox that, fortunately, I already have incorporated! For example, I accompany individuals as an internal coach, both in person and remotely. As a mentor as well.

I apply it as a manager, when designing teams or when delivering training sessions. Team coaching helps me become more aware of what is happening at the level of the people’s system.

What would you say to someone considering training in coaching?

It takes dedication; you have to be prepared for a lot of introspection and work on yourself. And at the same time, the training in executive coaching has been the best training I have ever had.

What has been your biggest challenge?

It’s hard to choose one… because they have been many challenges, some of them vital. And, in fact, they are the ones that have made me grow the most, the ones that have brought me closer to what really matters to me and that brings me value.

What is success for you?

Living the life you want, not the one that others want to impose on you. Living in alignment with your values.