ACC by ICF.
Director of Communications and Marketing.
Sonia González
Sonia González Marín is Director of Marketing and Communication at the Escuela Europea de Coaching and an ICF-certified Executive Coach. With more than 20 years' experience in media and marketing, she has worked in the press, radio and television, as well as in multinational consulting and e-learning companies. Since 2011 she has been leading the marketing and communication strategy of EEC, driving corporate identity, launches and business development. She specialises in branding, campaign design, corporate communication and event organisation, both online and offline. She has also worked with companies such as Sephora, Mastercard and the PSA Group as an executive coach and collaborates with NGOs on social projects.
Curriculum Vitae
- Graduate in Information Sciences, Journalism, UCM.
- Master's Degree in Communication of Public and Political Institutions by the UCM
- Higher Programme in Strategic Leadership at the Antonio de Nebrija University.
- Business Communication by the UCM.
- Executive coach by the Escuela Europea de Coaching.
- Diploma in Team Coaching from the Escuela Europea de Coaching.
- Certified as SCRUM MASTER (CSM) by Scrum Manager.
What is your passion?
Books, Marías and Murakami. The sea, cinema. Swimming. The people I love. My daughter!
Why are you in coaching?
I have been moved by coaching. I have seen coachees get excited. Their reactions, their progress, their faces when they hear what they say, how they define their goal, working a vision with them is priceless.
How did you come to coaching?
Accidentally. I joined the EEC without knowing what coaching was. It took me a while to understand it. Then I tried it. I lived it. I got certified and now as a coach I help other people to try it and live it.
Define yourself in one sentence
"My life has been full of terrible misfortunes, most of which never happened." Michel de Montaigne.
What is your favourite book and song and why?
Book:
The Power of Now by Eckhart Tolle. Seeing the phrase in which I define myself, it’s no surprise that I chose this powerful reading to ground oneself in the present, value day-to-day life, and alleviate suffering. With exercises and relaxation techniques. A reading you can return to several times in life.
And some non-coaching books:
- Mañana en la batalla piensa en mi by Javier Marías
- Kafka on the Shore by Haruki Murakami
- Completely Friday by Luis García Montero
- The False Trail by Henning Mankell
To say a few..........
Song:
- Falling Slowly, a song from the movie ONCE, which I also recommend.
- Que Yo No Lo Sabía by Elefantes, featuring Antonio Vega
- El Sitio de Mi Recreo by Antonio Vega
- Teresa Rampell by Manel
- Emborracharme by Lori Meyers
EEC Team
