Executive Coach by EEC.
PCC by ICF.
Director Corporate Development and Alumni

Juan Luis Ayuso

Director of the EEC Alumni area, he is in charge of coordinating the activity and continuous training of this community. In the business area, Juan Luis facilitates transformation and leadership development projects in companies, designing and co-creating with the client the planning and implementation of the use of the latest coaching tools and skills for the growth of teams and the achievement of their strategic objectives.

Curriculum Vitae

  • Graduate in Law from the University of Alcalá.
  • Master's Degree in Human Resources and Business Management from the Universidad Complutense de Madrid
  • Diploma in Business Planning and Administration from the Polytechnic University of Madrid.
  • Professional Certified Coach (PCC) by the International Coach Federation (ICF-USA).
  • Diploma in Team Coaching from the Escuela Europea de Coaching.
  • Certificate in Innovation of products and services: MIT's approach to Design Thinking from MIT - Sloan School of Management.
  • Accredited for use of the Myers-Briggs Type Indicator by Oxford Psychologists (OPP-UK).
  • Certificate in Cultural Transformation Tools by Barret Values Centre

What is your passion?

My family, eating well, meeting people and places, learning new things every day. Reading, listening to music, walking and golf.

Why are you in coaching?

Coaching changed me personally, I advanced my planned future to fulfil my vision. It is invaluable to be an agent of change in individuals and teams to assist them to develop to their full potential in an environment of wellbeing and emotional balance.

How did you come to coaching?

I was looking for a position as HR Director and, until the time came, I decided to train in something that would help me to improve professionally and to dedicate myself to it in the long term.

Define yourself in one sentence

"Renewable man"

EEC Team

Executive Coach by EEC.
PCC by ICF.

Maite Vallet

Executive Coach by EEC.
ACC by ICF.

Cristina García-Forte

Executive Coach by EEC.
PCC by ICF.

Manuel Tello