The European School of Coaching is bringing international storytelling expert Lisa Bloom to Spain to explain how to boost careers and businesses through the art of storytelling.
“A story turns a boring theory into an impactful idea, marketing into an experience the reader wants to be part of,” assures Lisa Bloom regarding the achievements of storytelling technique.
From a business perspective, the workshop will help participants to find their own “powerful story”, the one that “turns vulnerability and humanity into connection and trust” and therefore brings the company closer to the customer. “A story allows you to be present authentically and openly, and that draws the customer to you,” continues Lisa Bloom.
The EEC workshops that Lisa Bloom will be offering will take place at the NH Sanvy hotel in Madrid on 7 and 8 June.
On June 7th, the storytelling expert will focus her attention on coaches. These professionals will benefit from what they learn, firstly, by activating their own coaching business and, secondly, by incorporating an additional tool into their coaching sessions with clients.
On the 8th of June, Lisa Bloom will speak to directors, executives, and other business professionals. By telling their stories in a particular way, they will be able to align their teams, get closer to clients, and gain other valuable insights.
“Storytelling in coaching generates an amazing creative experience for clients, acting as a powerful tool to help them in their own discoveries. At the same time, it helps build an innovative methodology for the coach's day-to-day practice.” affirms Juan Luis Ayuso, director of EEC Alumni and organiser of the event.
