“Coaching isn't an expense, it's an investment,” stated Juan Luis Ayuso, Director of Alumni and Corporate Development at EEC. Demonstrating the economic effectiveness of coaching is a common interest shared by coaches and companies. According to speaker Lisa Ann Edwards, “it's something increasingly important for companies that hire coaching services and for coaches who wish to measure the effectiveness of the processes they undertake.”.
The event held on 4 June in Madrid could be followed via streaming and was organised by the EECEscuela Europea de Coaching) with the support of Campus BBVA. The event had a dual focus: the morning was dedicated to training coaches and the afternoon to HR managers of major companies.
In both sessions, Ignacio de la Vega, director of Corporate Training at BBVA Group, highlighted that “the training model of the European School of Coaching is a benchmark in coaching and accompanies us in our processes for training Internal Coaches” and added that “Campus BBVA and the EEC have innovated in the format for distributing Coaching Training, with a ‘full' format blended’ which has allowed us to bring this training to all our geographies.”
In line with the measuring coaching ROI, De la Vega remembered that “it is fundamental to have tools to measure training activities in order to meet our priority objective, which is to support the business in meeting its goals.”.
The BBVA Director of Talent Management, Ignacio Rivas, also participated in the event, who emphasised the Group's commitment to coaching as a development tool for its professionals.
During the workshops led by Lisa Ann Edwards, the importance of prior work to implement adequate measurement was highlighted, the most useful tools and documents were identified, and how to perform the calculations was explained.
