VTO highlights the creation of a culture of leadership and feedback with EEC Consultancy

April 15, 2024

From her strategic perspective in human capital management, Ana Castelló, Head of HR at VTO (Metro Food Sourcing), has been the architect of a transformation in the leadership infrastructure and culture in her organisation.

Thus, with a mission to forge a more resilient and future-proof entity, VTO embarked on a development journey with expert support from EEC Consulting.

The result has been the creating an ingrained feedback culture, an unified management style and that a distinctive brand image, all reflecting a genuine commitment to growth and excellence.

A culture and years of preparation

An accompanying relationship that begins when VTO recognises the need to building a robust and dynamic organisational culture that could sustain its rapid growth and adapt to changing market trends.

From top management to middle management, EEC has accompanied VTO through a series of workshops and trainings designed to foster effective leadership and promote effective communication.

Finally, she says, this cascading approach has ensured that key values and strategies permeate at every level, ensuring a cohesive impact that has redefined the way VTO faces challenges and embraces opportunities.

Objectives and Strategies

  • Preparing for the Future: VTO set out to strengthen and unite its teams in an ever-changing business environment.
  • Personalized Leadership ProgramEEC designed a leadership programme that started at senior management level and extended to all organisational levels, fostering a culture of leadership and effective communication.

Pioneer Projects

  • Own Organizational CultureA 'super project' to establish and nurture a unique organisational culture over several years.
  • Executive and Middle Management Training: Educational initiatives to promote teamwork and the management of high-performance teams.

Organizational Impact

  • Unifying Styles and BrandingImplementation of a coherent management style that has defined VTO's 'brand image'.
  • Feedback CultureThe adoption of feedback as an integral part of VTO's culture, highlighting its success in embedding these practices.

EEC Value Added

  • Commitment and Professionalism: A customised approach that values the uniqueness of VTO, offering solutions that truly integrate into the organisation.
  • Proximity and Support: EEC provides close, flexible and professional support, qualities highly valued by VTO on its road to success.