In the age of generative AI and digital, we talk more and more with screens, but we still need something that no algorithm can fully deliver: a human, empathetic and transformative conversation.<\/p>\n\n\n\n
In this context, we inaugurated the academic year at the Escuela Europea de Coaching with the webinar \u00abAcademic Presentation 2026: The Meaning of Coaching in the Age of AI and Digital\u00bb.\u00bb<\/strong>, with Manuela Rama and Lydia Vidal. <\/p>\n\n\n\n A year in which we will continue to focus on the value of the human<\/strong> and for the development of those capabilities that enable us to build trusting relationships, make conscious decisions and lead with meaning. This is not a whim. We were able to see how coaching, in particular, and softskills, in general, are in high demand in the world of work and cannot be substituted by AI, according to a report from World Economic Forum 2025.<\/strong><\/p>\n\n\n\n The type of coaching that we practice at EEC, the\u00a0ontological coaching<\/strong>, has a profound impact both inside and outside the company, inside and outside the individual: it is the lever that opens up new ways of looking at reality, of questioning the beliefs that limit us and of expanding the capacity for action of individuals and teams. <\/p>\n\n\n\n This is not just theory: it is also seen by those who train with us. During the meeting, Jordi Ta\u00f1a<\/strong>, The engineer and current student of the certification, shared how coaching training is helping him to better navigate the digital avalanche, gain perspective and converse differently with his interlocutors.<\/p>\n\n\n\n We enter 2026 and ask ourselves together: What distinctions do we still need in order to manage in this uncertain present time?<\/strong> We are talking about transforming, not just adapting<\/strong>; of inhabiting and managing time<\/strong> in another way; from a leadership that integrates love<\/strong> such as care, responsibility and respect for others. Distinctions that technology does not replace and that, on the contrary, become more relevant the more work environments are automated.<\/p>\n\n\n\n